BWL-International Business (B.A.)
Modern industrial companies such as Kaltenbach operate in a very dynamic and international environment. Topics such as shortened innovation cycles, internationalisation of purchasing, modern logistics, globalisation of competition, computerised controlling systems, lean production and new personnel management systems demand young management staff with a lot of dynamism, farsightedness, intercultural competence and an outstanding education.
Graduates of a business studies course are expected to have sound knowledge at university level in the relevant business areas. These areas, which can be chosen as specialities in the International Business study course, include:
- International Marketing and Sales
- International HRM
- International Supply Chain
- International Digital Business Management
- International Managerial and Financial Accounting
Young business administrators are in particular expected to solve management tasks with the current instruments of information technology and be able to operate with technical and linguistic confidence in the international context.
In order to ensure language competence, the course at the university will be held in English, while German will be the main language spoken in the practical phase. We also support and recommend a stay abroad to promote the intercultural competence of our students.